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The elaboration of SEO is Search Engine Optimization. It is the way to get traffic from the free, organic, natural or editorial search results on search engines. On another hand, we can define SEO is the process of developing the websites’ visibility on natural search engine result pages, by assimilating search engine friendly components into a website.

A complete search engine optimization (SEO) campaign should have the improvements, relevant, carefully select, keywords which the on-page optimization will be drafted to build eminent for search engine algorithms. Search engine optimization (SEO) is splitted up into two basic areas. These are: on page and off page optimization. On page optimization defines to website elements which incorporate a web page, such as HTML code, images and textual contents. Off page optimization defines mainly to backlinks that means the links pointing to the site which is being optimized from other relevant websites.

There are two types of search engine optimization (SEO), white hat search engine optimization and black hat search engine optimization. The first one is the good kind and second one is not so good kind. There are definitely few different points of view about the nature of every type of search engine optimization (SEO).

White Hat SEO:

In the terminology of search engine optimization (SEO), white hat SEO talks of the usage of optimization strategies, tactics and techniques that core on a human audience opposed to search engines as well as fully follow search engine rules and systems.

For instance, a search engine optimized website, yet cores on relevancy as well as organic ranking is regarded to be optimized using White Hat SEO practices. Few examples of White Hat SEO techniques are using keywords and analysis of keywords, link building to develop link popularity, backlink, and writing content for the readers.

White hat SEO is used more frequently by those who have the intention to make a long term investment on their website. It is also called Ethical SEO.

Black Hat SEO:

In SEO terminology, black hat SEO talks of the usage of aggressive SEO strategies, tactics and techniques that core on search engines only and not a human audience as well as it does not obey search engine guidelines.

Few examples of Black hat SEO techniques are keyword stuffing, doorway pages, and invisible text, adding unrelated keywords to the content page or page swapping.

Black hat SEO is used more frequently by those who are searching for a quick financial feedback on their website, rather than a long term investment on their website. It is also can be defined as an unethical SEO or spamdexing.

There are huge numbers of SEO services which can assist to the development of the organic search engine rankings of a website. Though these services include, they are not limited to on page optimization, search engine friendly website, link building development and search engine friendly content writing services.

To make marketing of a website, search engine optimization is the best way, who doesn’t like free traffic after all.